Meet the Dream Team

We’d tell you how much combined experience we have, but it makes us sound really old. Suffice it to say we know our shit.


  • Founder

    Beekman is a former magazine editor who has won numerous awards for both her words and her edits. For the past 10 years, she’s been working on the brand side, creating custom content and marketing campaigns. She lives in Steamboat, Colo., with her wonderful daughter and terrible cat, and uses freelance writing as a beard to ski powder wherever it falls.

  • Founder

    Hanle has spent the last quarter of a century steering the communications and PR ship at Aspen Skiing Company. He’s adept at all facets of public relations, including brand messaging, crisis and reputation management, and media relations. On any given day, he shifts from coming up with big-picture ideas to targeted media outreach to fun banter over beers. He lives in Fruita, Colo., where he mountain bikes year-round and tries, mostly unsuccessfully, to wrangle three cattle dogs during Zoom calls.

The Collective

We’ve been around a few blocks, and we know a lot of people. We hire the best in the industry to do whatever it is you need—videography, data analytics, media buys, growth strategies, and grant writing. Because we hire contractors, we keep costs low, which means you can put more money back into your business.